i did one interview all fall, which was orlando, which has a large spanish-language media, but it's a puerto rican electorate. and you don't need somebody with my skill set or even my neutral spanish speaking to puerto ricans. you need fellow puerto ricans speaking to puerto ricans. and that's also true in other parts of the country. there was a much more deliberate effort this time to insure in ads and in media outreach and just people-to-people outreach that you were speaking to and through folks from the same subgroup. >> and different issues as well? i mean, does immigration come into -- >> interesting, the issues this time at least in my experience, and you saw this borne out a little bit in the national exit polls, the issues that latinos cared about this time were very much the mainstream, if you will, the national issues. the economy was 60%, health care overperformed in terms of an issue that latinos cared about more in the national exit polls than did the rest of the electorate. um, the budget deficit, um, and then foreign policy. so the four top issues were the same in a sl